The Licensing International Expo 2009 has teamed up with Onebox Productions, an acclaimed fashion show production company, to create the first live fashion shows presented at the MandalayBay Convention Center in Las Vegas from June 2^nd to 4^th. The runway shows will feature original clothes ranging from t-shirts and sneakers to modern sportswear and high street fashion.

The three daily runway shows held inside the Mandalay Bay Resort will take place within the

7^th Avenue

Fashion Pavilion, an area on the show floor dedicated to fashion and apparel. Exhibitors in this area include Beverly Hills Polo Club International LLC, Crew Only Clothing Company, Monnalisa SPA, Skin Industries and Sonia Dixon. The shows will run every day at 10 a.m., 12 p.m. and 2 p.m. The midday show will exclusively feature an Expo exhibitor while the rest will feature exhibitors from the worlds of fashion, entertainment, sports, lifestyle and more.  Produced by Onebox Productions, the daily runways will give exhibitors the chance to show up their diverse apparel and accessories offerings, while creating an appealing and interactive experience for attendees, retailers and manufacturers.

“With annual global sales expected to top $40 billion this year, demand for licensed apparel has never been stronger. Whether its branded merchandise tied to Hollywood's hottest titles or a comprehensive direct-to-retail collection from a major sports franchise, consumers continue to take comfort in familiar celebrities, products and properties. Each year, thousands of attendees come to Licensing International Expo looking to discover 'What's Next,' and the addition of the runway performances is only one of a number of offerings to be introduced this June as a means of making that experience even richer.” commented Georgiann Decenzo, Advanstar Communications Executive Vice President.

Now in its 29th year, Licensing International Expo 2009, which recently moved from New York to Las Vegas, features nearly 600 exhibitors representing almost 7,000 brands and properties, including all of the major Hollywood movie studios, entertainment and TV companies, Fortune 500 firms, publishing giants, fashion labels and cutting-edge artists and designers. Three new exhibit categories will be also introduced at the 2009 Expo, showcasing the best of Sports, Fashion, and Interactive brands. The show brings together top-level retail and manufacturing executives from more than 82 countries, giving novel manufacturers, companies and brands the opportunity to exhibit their products and establish new business relationships with thousands of resellers, vendors and distributors around the world.