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IGT and MGM Resorts launch new mobile Cleopatra slot
International Game Technology, a global leader in creating the major games and casino network, and Las Vegas Hotel operator, MGM Resorts International, have teamed up to launch IGT's Cleopatra iPhone slot game as part of MGM Resorts' new M life Players Club iPhone application.
The agreement allows IGT's Cleopatra game to be available for the first time on a casino operator's mobile phone application. The game is offered on a non-wager basis to all MGM Resorts M life Players Club members. The new M life app also extends the MGM Resorts experience to its guests by providing a new form of mobile gaming and entertainment.
"This partnership between IGT and MGM Resorts enables M life members to play Cleopatra® via their iPhone®, iPad® or iPod touch. This non-wager game features the graphics and game play of the popular casino title. It's simply a great game to play and we feel this app will increase brand loyalty to a game widely available throughout MGM Resorts' properties." said Alex Kelly, vice president of Interactive, IGT.
IGT counts with more than eight years of experience in mobile gaming and offers mobile wager games in legalized territories, most notably the United Kingdom. M life loyalty program leverages the combined power of MGM Resorts properties in Las Vegas, Mississippi and Detroit. M Life members enjoy one-of-a-kind experiences exclusive to MGM Resorts, including insider privileges, personalized rewards and an aspirational tiered approach with escalating earning potential. M life currently is a casino rewards club; and later this year, it will expand into a full loyalty program recognizing guest spend on hotel stays, shopping, dining and more. The 15 participating MGM Resorts properties are ARIA Resort and Casino, Bellagio Las Vegas, Vdara Hotel ans Spa, MGM Grand Hotel and Casino, The Signature at MGM Grand, Mandalay Bay Resort, THEhotel at Mandalay Bay, The Mirage Hotel and Casino, Monte Carlo Resort, New York-New York Hotel and Casino, Luxor Las Vegas, and Excalibur Hotel and Casino in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit.
"We are always looking for cutting edge experiences for our players and with the new app, we'll be able to offer our players the opportunity to play one of their favorite slot games while away from the casino floor. We are thrilled to be the first gaming company to offer IGT's Cleopatra® game to our players through their mobile devices. There is no question this will become a fun way for players to take a little bit of Las Vegas home." said Sherri Gilligan, Senior Vice President of Marketing & Advertising for MGM Resorts International.
