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Harrah's introduces new tool to customize sales collateral for Las Vegas meeting planners
- 7-17-2008
- Categorized in: Las Vegas
Harrah's Entertainment has announced the introduction
of a new and innovative digital Custom Sales Kit Generator, an online
application that will let all its Las Vegas based
sales force to customize all the event collateral for meeting planners who are looking
to travel to Sin City
With Harrah's new Internet-based tool, any one interested in booking events at the seven Las Vegas hotels owned by Harrah’s, including Bally's Hotel and Casino, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Paris Las Vegas Hotel and Casino, Imperial Palace Las Vegas and Rio All-Suite Hotel and Casino, can access the application from almost any place in the world to generate personalized meeting collateral for their own customers and prospects. Harrah’s Custom Sales Kit Generator will let them customize their sales kits and everything included in them, including opening letters, brochures and more all in order to planners realize that Las Vegas is the one of the best locations on the planet for any kind of event imaginable.
"We offer a range of options across our seven properties. With that kind of diversity not to mention the pace at which our offerings evolveâ€â€we needed an innovative way to show planners not just what we could offer, but how we could meet their specific needs on an individual level." said Michael Massari, vice president of meeting and sales operations for Las Vegas Meetings by Harrah's Entertainment.statement.
The unique and exceptional tool was developed byDallas
"As far as I know, no one else is creating sales materials on such a custom level. This is what makes it so unique." said Lou McErlean, vice president of New Media Gateway's hospitality division.
With Harrah's new Internet-based tool, any one interested in booking events at the seven Las Vegas hotels owned by Harrah’s, including Bally's Hotel and Casino, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Paris Las Vegas Hotel and Casino, Imperial Palace Las Vegas and Rio All-Suite Hotel and Casino, can access the application from almost any place in the world to generate personalized meeting collateral for their own customers and prospects. Harrah’s Custom Sales Kit Generator will let them customize their sales kits and everything included in them, including opening letters, brochures and more all in order to planners realize that Las Vegas is the one of the best locations on the planet for any kind of event imaginable.
"We offer a range of options across our seven properties. With that kind of diversity not to mention the pace at which our offerings evolveâ€â€we needed an innovative way to show planners not just what we could offer, but how we could meet their specific needs on an individual level." said Michael Massari, vice president of meeting and sales operations for Las Vegas Meetings by Harrah's Entertainment.statement.
The unique and exceptional tool was developed by
"As far as I know, no one else is creating sales materials on such a custom level. This is what makes it so unique." said Lou McErlean, vice president of New Media Gateway's hospitality division.