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Full Tilt Poker teams up with Unica Corp to launch new marketing campaign
- 3-4-2009
Unica Corp., a provider of enterprise marketing management (EMM) software, announced that online virtual card-room, Full Tilt Poker, has selected Unica's marketing automation software to provide its player base with information about recent offers, special promotions and tournaments via email and short message service (SMS). The idea of Full Tilt Poker's player-driven marketing campaign is to convert visitors and trial players into regular players; as well as bringing back inactive players and preserving the existing players through a series of special incentives and promotions.
"Our players are among the world's most passionate and savviest, as Full Tilt Poker allows them to compete with professional card players. With Unica, we can target our discerning players with the right offer at the right time. Our personalized marketing strategy will help us to better engage them and increase our brand within the ever-expanding online poker industry." said a FullTilt.com spokesman.
Full Tilt Poker has already begun the necessary process to implement Unica Affinium Campaign across its marketing organization; in addition, the online poker site has also reported that it is currently working with Unica to develop new marketing strategies, including the creation of targeted online 'in-game' offers and bonuses designed exclusively for Full Tilt Poker players.
"Competition is fierce in the online sector and it is important for these virtual card-rooms to secure player loyalty more quickly. Unica has considerable experience working with some of the world's leading casino entertainment brands, such as Casinos Austria International and Boyd Gaming, among others. We understand how to keep the balance right in cultivating loyalty, and are pleased Full Tilt Poker has selected us to drive its player strategy through multi-channel marketing campaigns." commented Marcel Holsheimer, Unica's EMEA VP of marketing.
For information on the existing tournaments and promotions, please visit FullTiltPoker.com.
"Our players are among the world's most passionate and savviest, as Full Tilt Poker allows them to compete with professional card players. With Unica, we can target our discerning players with the right offer at the right time. Our personalized marketing strategy will help us to better engage them and increase our brand within the ever-expanding online poker industry." said a FullTilt.com spokesman.
Full Tilt Poker has already begun the necessary process to implement Unica Affinium Campaign across its marketing organization; in addition, the online poker site has also reported that it is currently working with Unica to develop new marketing strategies, including the creation of targeted online 'in-game' offers and bonuses designed exclusively for Full Tilt Poker players.
"Competition is fierce in the online sector and it is important for these virtual card-rooms to secure player loyalty more quickly. Unica has considerable experience working with some of the world's leading casino entertainment brands, such as Casinos Austria International and Boyd Gaming, among others. We understand how to keep the balance right in cultivating loyalty, and are pleased Full Tilt Poker has selected us to drive its player strategy through multi-channel marketing campaigns." commented Marcel Holsheimer, Unica's EMEA VP of marketing.
For information on the existing tournaments and promotions, please visit FullTiltPoker.com.