Although men still represent a hardcore group who play regularly, women now have carved a big chunk of gambling dollars revenue. Experts say that the demographics have changed, with the advent of the internet, it’s now much easier for women to bet without having to go into a smoky betting shop; a game of Texas Hold’em at home is a lot more digestible.

The huge demand for gaming is increasingly coupled to an increase of women bettors. As much as 60% of online bettors are now women. This trend will likely will increase as women become an important target for casinos.

Card games, which promise cash prizes for the best players are the favorites. Poker is growing steadily as women are holding their own in this game of skill. Being more successful and underestimated than many of their male counterparts, women are quickly joining the ranks of poker pros. 

New research from Cambridge Professor, Simon Baron-Cohen suggests that men and women show different personality traits, undoubtedly influencing how both men and women play poker.

Women tend to be better at decoding non-verbal communication, picking up subtle nuances and judging a person’s character. Males show more direct aggression while women tend to show indirect aggression after having carefully assessed the situation.

If that was not enough research from PurdueUniversity suggests that they will face even stiffer competition from women in the near future. Women are quickly becoming more assertive, independent, and competitive giving them an added edge to their arsenal of gambling weapons.