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CryptoLogic forms poker partnership with Boss Media AB
- 11-12-2008
Online Gaming software developer, CryptoLogic Limited, announced today that it has signed a strategic online poker agreement with Boss Media AB, a subsidiary of GTECH Corporation and one of the leading technology and services companies in the gaming industry. CryptoLogic will combine its most important poker brands with Boss Media's International Poker Network by the first quarter of 2009. Several of CryptoLogic's poker licensees, including InterPoker and Parbet, are expected to merge with IPN in early 2009. The online poker sites will continue using CryptoLogic's back office services, with the IPN integrated platform. GTECH Corporation's subsidiaries, Boss Media and St Minver, will be in charge of providing poker solutions to CryptoLogic's licensees.
"CryptoLogic's aggressive action on its new strategy, as witnessed in several recent announcements - and our new agreement with Boss Media, is a major step in our journey back to growth, profitability and returning shareholder value. This partnership provides our poker customers with access to one of the largest poker networks in the world, while helping CryptoLogic reduce costs substantially. Also, it will allow us to focus on the continued development and licensing of the Internet's most innovative casino games and to leverage our lead in branded content games in partnership with the world's top entertainment brands." said Brian Hadfield, CryptoLogic's President and CEO.
The agreement part of an expansion plan recently announced by CryptoLogic in where the company will try to maintain focused on its popular branded games and its online casino business. The migration to the Boss Media network will also help CryptoLogic to reduce its operational costs in about $12 million to $15 million per year.
"This agreement reflects GTECH's strategy to optimize our assets, and to broaden and grow our international player base - and CryptoLogic is an ideal business partner. CryptoLogic is widely recognized for its innovation, integrity and commitment to its customers. We are delighted to welcome these customers and their players to our network and significantly increase the liquidity for our new enhanced player base." said Atul Bali, President of GTECH's New Media & Sports Betting Co.
