Beyond Productions has signed an agreement deal to distribute select merchandise from Beyonce’s House of Dereon and Dereon clothing line at several luxury shops at Wynn Las Vegas and Encore. Mathew Knowles and his music label, Music World Entertainment (MWE), will also offer "I AM. . ." World Tour merchandise as well as products, including t-shirts, hats, posters and related items. The distribution deal begins today and run until August 4^th.

 

The House of Dereon designs will be available at Wynn’s luxury boutiques including Mojitos and Ensemble while the Dereon lyric t-shirts as well as select Dereon sunglasses, outerwear, handbags and jewelry will be available at Nite Life Shop, Sundries, The Drugstore and Signature. "I AM. . . YOURS" tour merchandise and Wynn co-branded concert t-shirt availability will mirror the Dereon distribution. As part of the deal, several dresses and suites used by Beyonce in music videos and social events will be also on display at Wynn Las Vegas. In addition, Beyond Productions Creative Director and Designer, Tina Knowles will host a cocktail event to introduce House of Dereon clothing line at Ensemble on Saturday, August 1^st from 3:00 p.m. to 5:00 p.m.

 

"With the unexplainable energy in Las Vegas and the opportunity to incorporate collections with Beyonce's tour, I am truly looking forward to meeting many of our loyal customers as well as fans of our brands. We are incredibly grateful to Wynn Las Vegas and Encore for giving us this unique opportunity to display and retail our brands as well as host this wonderful trunk show. We feel we have truly been able to create a Beyonce fashion experience on the property during her performances at the Encore Theater." said Tina Knowles.